PNG… what the hell is a PNG?
PNG… what the hell is a PNG? Ping Pong… Penguin? .PNG stands for Portable Network Graphic, yeah maybe you don’t need to know that so much – but what is worth knowing is that a .PNG is your only friend in digital artwork when you need all of these boxes ticked: Smallest file size (Crucial […]
High-res? Low-res? Is this 12KB file ok?
High-res? Is this 12KB file ok? Resolution depends on scale & detail Uh no, that 12KB file needs to go in the bin. Like in the image above the Lit® logo is pixelated badly. This is likely logo file was too small and needed to be enlarged too much. It’s an all too common problem in the […]
CMYK, PMS, RGB. What are you talking about?
Let’s take a dive into the world of colour and break down the terms CMYK, PMS & RGB…
Do you need a Brand Refresh, a Redesign, or a Rebrand?
These terms have a lot in common, however, they are also quite different. Discover which one is right for you.
