Hayden Blaze

Volcanic were tasked with creating the Brand Identity for this exciting new company. Next we created marketing collateral and a website to showcase their capabilities.

Website design and development for Hayden Blaze
HB Company logo
Hayden Blaze are a specialist project consultancy. They support Financiers, Owners, and Contractors in the ICT, construction, and operational industries.
 
Hayden Blaze approached Volcanic to help establish their brand identity. From here, we designed their website and collateral ahead of their 2020 launch. The result was a new design system incorporating design across brand, print, and web. This design system has helped Hayden Blaze set their position in the market. It has also helped them articulate their dedication to forward-thinking. They present out of the box solutions, all while simplifying complexity.
Sector

ICT  |  Construction  |  Infrastructure  |  Operational Industries  |  Government

Services Provided

“… Volcanic Creative’s personal engagement feels more like a true collaborative effort as opposed to the a-typical “client-customer” relationship… “

“A HUGE thanks to Dave and the Volcanic Creative team. As company founder I had high level ideas on the look and feel of deliverables. The VC team took all of that on board, but most importantly demonstrated the benefit of a holistic and consistent branding, then it delivered big time. While ecstatic about what was delivered by Volcanic, even for us the most satisfying feedback is the positive commentary relating to the logo, the colours, the website, the social media.

From envisaging the end product being a funky logo and functional website, Dave and the team took us on a journey, guiding us through the process and thinking in brand and asset development and positioning, educated us on how to maintain and update the website and converted our ideas into visual products. All the time it did so in a constructive, positive, cordial, yet controlled manner. While sure there are many who provide similar services, Volcanic Creative’s personal engagement feels more like a true collaborative effort as opposed to the a-typical “client-customer” relationship. They were in the project as much as we were and still follow up on our progress. Definitely our first Trusted Partner.”
Matthew Sutherland

Founder, CEO & Senior Managing Director

Logo design for Hayden Blaze

Brand Identity

Using the Chinese symbol for ‘fire’ as our base, we created a logo that was legible in both Chinese and English. This ensures it can appeal to a broader market. 
 
As a result, we have been able to create branding with a clean and timeless, elegant and fun identity. Moreover, this will build trust in their market.
Icon design for Hayden Blaze

Icon Library

After establishing the logo, and colour palette, we then began creating a custom icon library. The intention being that they’d visually articulate the Hayden Blaze offering and be flexible enough for use across their collateral. 

The final icon library was impactful across light and dark backgrounds, and , above all aided the user in further understanding the written content.

Corporate Stationery for Hayden Blaze

Print Stationery

After establishing the brand elements, we began creating a custom icon library. The intention was for the icons to be flexible enough for use across their collateral. 
 
The final icon library was impactful across light and dark backgrounds. Above all, it aided the user in further understanding the written content.
Social Media banner and post artwork for Hayden Blaze

Social Media

As well as their brand, web and print design, we created a set of social media templates. The client can update and use these as required. The Hayden Blaze audience is largely in the digital space. As such, incorporating the key brand components into the digital touchpoints was vital.

CV templates for Hayden Blaze

Microsoft Templates

Hayden Blaze produces tailored proposals for their current and prospective clients. As a result, they required components of these proposals to be separate templates. These templates, when merged would form a cohesive document.

We designed these solutions in both landscape and portrait. We provided Hayden Blaze with these documents in their native software. This meant that they could edit, update and use them as a base to create new documents.

Project Sheet design for Hayden Blaze