An urgent shift

to eCommerce

An Urgent shift
to eCommerce

Austramedex has been a trusted  medical device manufacturer and distributor to Australian healthcare professionals for nearly 40 years. While the company has invested in a good digital presence for some time now, eCommerce capabilities had not been an urgent priority for a number of reasons.

But like most of the planet in 2020, the COVID-19 pandemic changed everything. Once face-to-face sales and the other standard customer service Austramedex relied on were no longer possible, the business had to urgently adapt.

Austramedex has been a trusted  medical device manufacturer and distributor to Australian healthcare professionals for nearly 40 years. While the company has invested in a good digital presence for some time now, eCommerce capabilities had not been an urgent priority for a number of reasons.

But like most of the planet in 2020, the COVID-19 pandemic changed everything. Once face-to-face sales and the other standard customer service Austramedex relied on were no longer possible, the business had to urgently adapt.

The Challenge

As eCommerce has many “out-of-the-box” platform options, we have found time and time again, clients will need customisation to meet their businesses needs, both from the digital side as well as the management side. As eCommerce has a vast array of platforms, integration and customisation options, it can also wildy vary in budget, so it’s important to use our experience to match scope and budget to the appropriate eCommerce solution.

In a matter of weeks, provide Creative and eCommerce solutions on two fronts:

A brand new product only website the customer would be able to be trained to manage internally.

Upgrading the existing main website with eCommerce solutions to directly work with the new website.

The Challenge

As eCommerce has many “out-of-the-box” platform options, we have found time and time again, clients will need customisation to meet their businesses needs, both from the digital side as well as the management side. As eCommerce has a vast array of platforms, integration and customisation options, it can also wildy vary in budget, so it’s important to use our experience to match scope and budget to the appropriate eCommerce solution.

In a matter of weeks, provide Creative and eCommerce solutions on two fronts:

The Solution

Volcanic prides itself in being able to guide our customers to the best solutions for their budget, assisting them through the scope and managing timing. Not all customers need API integration, or the more heavy lift of custom software development and certainly in a case like this, the Shopify platform was ideal to enable the customer to rapidly start selling and managing inventory within a matter of weeks, and well under the budget typical of this type of scope and timing.

  • Design and Build new Shopify Website
  • Provide training to customer for in-house management
  • Major upgrade existing website
  • Provide branding and strategy for updated and new product lines across the board

The Solution

Volcanic prides itself in being able to guide our customers to the best solutions for their budget, assisting them through the scope and managing timing. Not all customers need API integration, or the more heavy lift of custom software development and certainly in a case like this, the Shopify platform was ideal to enable the customer to rapidly start selling and managing inventory within a matter of weeks, and well under the budget typical of this type of scope and timing.

  • Design and Build new Shopify Website
  • Provide training to customer for in-house management
  • Major upgrade existing website
  • Provide branding and strategy for updated and new product lines across the board

Custom Design

In addition to the creative design of the new website, the customers primary website also needed to be refreshed to ensure brand consistency.

A myriad of creative assets were required to pull this project off. From icon sets through to how-to illustrations and diagrams, we worked closely with the customer to ensure every aspect of the visual communication was covered.

Custom Design

In addition to the creative design of the new website, the customers primary website also needed to be refreshed to ensure brand consistency.

A myriad of creative assets were required to pull this project off. From icon sets through to how-to illustrations and diagrams, we worked closely with the customer to ensure every aspect of the visual communication was covered.